If there’s ample evidence that abortion is harmful to women, and ample evidence that it ends the life of a real human being, why does it remain legal? The same reason anything else that harms millions of people remains legal – there’s too much money in it. Follow the money, and you always get to the dirt.
In Bloodmoney, we interviewed former clinic owners who stated explicitly that abortion was strategically placed in a sales pipeline as the large “back end” sale, for which sex education and contraception were the low cost, “front end” products. From a strictly business perspective, it’s a clever strategy. According to the Guttmacher Institute, birth control fails 2,000,000 times a year in the U.S, an 2 out of 3 women claim they were using some kind of contraception when they got pregnant.
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One clinic owner, Carol Everett, told us a great deal of detail about their particular sales process. Like any other business, they defined a target market, set sales goals, determined common customer objections, and developed a sales process to overcome the objections. This might be OK if you’re selling DVD players, but when you’re selling abortions, it becomes a pretty sinister picture. It looked like this:
The Abortion Sales Pipeline:
1) Sales Goal: 3-5 abortions from every girl from 13-18.
2) Front End Sale: Sex Education Lectures in public schools.
Objective: to break down their natural modesty, encourage sexual activity, and become the sex experts in their lives when they need contraception and abortion.
3) Mid Level Sales: Cheap Contraception
Objective: to make a small sale that leads to a larger sale
Ms. Everett explicitly admitted that they offered the cheapest condoms, the ones most likely to break.
Regarding the birth control pill, Ms. Everett said, “We gave them a low dose birth control bill that, in order to provide any protection, had to be taken at the same time every single day. The girl wouldn’t take it accurately the sexually activity goes from 1 day a week to 5-7 times a week, and she gets pregnant. Who does she come to when she’s pregant? She comes to us. We’re the sex expert in her life.”
4) Back End Sales: Abortions
Ms. Everett said, “We were ready. We used a script designed to overcome every objection – that’s what sales is: you overcome objections and you get the order.” The most important step in this script was to identify the girl’s fear. Why was she afraid of having this baby? This info was designed to be used so that if she started to move away from an abortion decision and began consulting with her support network, the fear would be be pressed on her to compell her to make the abortion decision quickly.
The first target “yes” in the sales process was to persuade her to have an on site pregnancy test. If they test proved positive, they were taught to grab the bony part of her elbow and say, “this test is positive. If you have your money, we can take care of this right now.” If she wavered about the cost, they would pressure her by reminding her that abortions become more expensive and more risky the longer you wait.
If a girl came up negative on a standard pregnancy test, the script would move to warnings about false negatives, and they would move to a sonogram. There, they would simply find a blob in her abdomen (you can find a blob in anyone’s abdomen) and say, “See, there it is. And you want to be sure, don’t you? If you have your money, we can take care of this right now.”
Evertett paid her sales people by commission — based on the number of completed abortions.
How effective were these tactics? Everett’s clinic paid for itself in the 1st month.
The Net Result
Planned Parenthood alone has become a billion dollar industry, largely cash and largely unregulated due to ongoing political pressure. 1/3 of that billion dollars is subsidized — in other words, its our taxpayer money. The profits of Planned Parenthood, in turn, get plowed back into powerful lobbies and political campaigns, and that helps ensure that the industry stays subsidized and unregulated.
Help Spread the Word and End This Manipulation of Women
If this information upsets you, there is something you can do. You can help get the word out by giving out copies of Bloodmoney to women who need to hear the truth. Just order a $10 sleeve-only copy of our full length documentary today!.